Starlite had an existing relationship with Parx’ parent company Greenwood Gaming & Entertainment, Inc. Many casino properties are investing millions of dollars to add entertainment options as gaming competition grows and consumer demands and expectations change to include non-gaming lures and Parx Casino’s new entertainment venue is another way to attract customers. Parx Casino, the largest casino in Pennsylvania, recently completed a $50 million expansion project which includes an exorbitant amount of entertainment technology.
